CALVIN KLEIN – EUPHORIA

PROJECT INFORMATION

Creative Direction - Jake McCabe
Design - Ravinder K. Wilk
Art direction - Ravinder K. Wilk

Calvin Klein Euphoria speaks to the woman to provocatively be part of an exciting world filled with pleasure, surprise and temptation.

Looking beautiful and Stylish is pivotal in brand communication for Prestige brands. Designing for this sector requires a passion for detail, maintaining integrity and sophistication. Special, Beautiful tactile objects are expected

 

CALVIN KLEIN – EUPHORIA Gift with Purchase

Commercial Advertisements - Gift with Purchase

CALVIN KLEIN – EUPHORIA GIFT PACKAGING

PROJECT INFORMATION

Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Ad Design & Global Guardian for Design - Ravinder K. Wilk

The task was to design new gift packaging for various global luxury markets.

 
 

PROJECT INFORMATION

Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Packaging Product / Gift Design - Ravinder K. Wilk

 
 

CALVIN KLEIN – EUPHORIA SPRING TEMPTATION

PROJECT INFORMATION

Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Ad Design & Global Guardian for Design - Ravinder K. Wilk

A new summer limited edition- Spring Temptation

The task was to position the new spring fragrance edition into the market, managing new packaging, communication and instore POS.